Indoor tanning is just like sunshine: UVA/UVB, sunburn prevention, vitamin D, beautiful results and it feels great! The We Are Sunshine campaign reinforces what people that naturally know; a message being lost in the lies of Sun Scare.
The website, WeAreSunshine.com, is a consumer-directed website aiming to explain the similarities and differences between the sun and a tanning bed. While reaffirming the benefits of sun and tanning beds, the website also includes a “Smart Tan Salon” locator. The locator is “location-aware” and automatically populates listings of salons that are close to the user!
But the website is just the beginning! Our new line of posters, apparel and brochure make this a complete marketing concept with the intention of improving your customers’ confidence and growing your business!
We are UVA/UVB.
We are Sunburn Prevention.
We are Vitamin D.
We are Beautiful.
We are Alive.
We are Sunshine.